Roblox, the online platform that gives users tools to program games and play them, is gaining in popularity among Gen Z and Gen Alpha Americans, researcher CivicScience found in a survey.
Similar to games such as “Fortnite” from Epic Games, Roblox has a social media component in providing a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.