Made-For-Advertising Sites Captured 14% Of Web Ad Spend In Q2
- by Robert Williams , September 30, 2024
Websites that aggressively generate traffic though search engines and social media to maximize advertising impressions -- or what are known as “made for advertising” sites – are generally seen as undesirable for brands because it’s not always clear how their ads are being presented to consumers.
About 14% of all …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
