Study Finds Industry Researchers Spend Less Than Half Their Time Researching
- by Joe Mandese @mp_joemandese, February 19, 2021
Less than half the time (48%) marketing industry researchers spend doing their jobs actually involves designing, fielding or analyzing research, according to findings of a survey of 531 research professionals conducted in the fourth quarter of 2020, according the findings of Greenbook Research Industry Trends data.
The report includes a …
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