A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
- by Joe Mandese @mp_joemandese, October 9, 2018
As the ad world moves increasingly toward time-based ways of valuing ad engagement, Integral Ad Science has added a new “time-in-view” component to its periodic “Media Quality Report” benchmarking the quality of digital ad inventory.
The report sets a baseline for the duration of time that average digital …
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