Weed The People: How MRI Was Able To Do It
- by Joe Mandese @mp_joemandese, October 24, 2018
When media researcher MRI set out to benchmark the U.S. cannabis consumer, it faced some unique respondent quandaries -- not the least of which was getting a representative cross-section of American consumers to acknowledge being regular users of a drug that still is illegal in the majority of the country. …
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