Fact: Older Americans Aren't As Good At Discerning It

If so, brands should consider that older Americans had more difficulty than younger ones determining factual vs. opinion-based statements.

"About a third of 18- to 49-year-olds (32%) correctly identified all five of the factual statements as factual, compared with two-in-ten among those ages 50 and older," the study's authors noted, …

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