Survey Shows Ad Execs Were Short On Upfront Even Before Pandemic Exacerbated: Budgets, Pricing Flat To Down
- by Joe Mandese @mp_joemandese, May 26, 2020
The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted in late March by the equity research team at UBS.
At that time, roughly half the executives said they expected upfront ad spending volume to be …
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