WARC Projects 8.1% Drop In Global Ad Spend Due To Pandemic, Notes It's Better Than Financial Crisis

Add WARC to the industry sources revising the ad industry's outlook in light of the COVID-19 pandemic.

The purple lines above represent WARC's original forecast for worldwide ad spending in 2020 by major medium. The light blue lines represent its post-COVID-19 revisions.

"Advertising investment is set to fall 8.1% – …

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