• Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
    Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to …
  • Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2
    Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have 84.7 …
  • Americans Using Social Media More, Especially Women
    Americans say they are using social media more in recent weeks because of the COVID-19 pandemic, especially women. That's the finding of a Knight Foundation …
  • How The Pandemic Is Impacting Local U.S. TV Ad Spending
    Thanks, in part, to an estimated $7.1 billion in political ad spending, the local TV advertising marketplace will experience a relatively modest erosion in 2020 …
  • Brand Loyalty Remains Stable, Pre-/Post-Pandemic
    Self-reported brand loyalty does not appear to have suffered so far during the COVID-19 pandemic. Data from Civic Science's ongoing tracking poll shows nearly nine-in-ten …
  • Consumers Feel Mental Health Has Deteriorated, Many Look To Brands For Help
    Nearly half (45%) of consumers say their mental health has worsened because of the COVID-19 pandemic, and nearly a quarter (24%) expect brands to help. …
  • New Rules (No, Not THOSE New Rules)
    Amsterdam-based agency We Are Pi has issued a manifesto for the "new society rules" coming out of the COVID-19 pandemic. "Relevance, sensitivity and action are …
  • Diary of a Mad House Life: Musings Of A Self-Quarantined TV Viewer
    As I'm writing this, it's the 60th day we've been self-quarantined in Hoboken New Jersey. I'm in my apartment with my wife, my son who …
  • GroupM Tops Q1 Net New Business Gains: Havas, Dentsu Both Go Negative
    WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation by …
  • ESOMAR Survey Projects 'Slight' To 'Big' Negative Impact On Research Industry
    Like most industries, the global marketing and media research trade faces an uncertain future in light of the COVID-19 pandemic, and it's impact on business …
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