
WPP's GroupM was the big winner in terms of net
new business gains during the first quarter of 2020, according to a just-released compilation by Comvergence.
With $962 million in first quarter gains, GroupM's media services units became an even
bigger fish in what turned out to be a smaller …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.