• Two-Thirds Of Marketers Working With Minority-Owned Agency For Marketing, Advertising, Research
    Nearly two-thirds (64%) of members os the Association of National Advertisers currently work with a minority-owned market, advertising or research agency, according to findings of …
  • Political Ad Spending Actually Revised Upward Due To Pandemic (Ie. Less Face-to-Face Campaigning)
    At a time when analysts already are projecting U.S. ad spending could decline as much as 17% in 2020, one category appears to remain buoyant: …
  • Grocery Sales Jump 36%, Bucking Declines In Consumer Packaged Goods
    Homebound consumers bought more sweets and convenience foods, such as ice cream and frozen entrees, than they did a year earlier.
  • COVID-19 Ad Adjacencies Unlikely To Hurt Sentiment About Brands
    The vast majority of consumers say they are unlikely to have their sentiment about a brand change either way if their ads appear next to …
  • Half Of C-Suite Expect Operations To Stabilize By Q3, Many Look Much Further Out
    Half of corporate America's C-suite expects their company's operations to stabilize from the effects of the COVID-19 pandemic by the third quarter of this year. …
  • Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
    The global ad economy will outpace the contraction of real GPD following the economic impact of COVID-19 through the rest of 2020, according to an …
  • Americans Expect Residual Impact On Vacation Travel, Attending Public Venues
    As cooped up as Americans have been with pandemic stay-at-home restrictions they won't be hitting the road all that quickly once the restrictions are officially …
  • CTV Ad Impressions Plummet In Q1, Likely Due To Pandemic
    One of the surprising effects of the COVID-19 pandemic on the media supply chain is a sudden decline in the supply of premium video ad …
  • Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
    Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad …
  • If Uber Eats Grub It Will Dominate Food Delivery Market
    An analysis of current market shares in the food delivery services market indicates Uber would end up nearly half the marketplace, according to data from …
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