by Joe Mandese on May 18, 12:35 PM
Nearly two-thirds (64%) of members os the Association of National Advertisers currently work with a minority-owned market, advertising or research agency, according to findings of …
by Joe Mandese on May 15, 11:32 AM
At a time when analysts already are projecting U.S. ad spending could decline as much as 17% in 2020, one category appears to remain buoyant: …
by on May 15, 11:01 AM
Homebound consumers bought more sweets and convenience foods, such as ice cream and frozen entrees, than they did a year earlier.
by Joe Mandese on May 14, 3:15 PM
The vast majority of consumers say they are unlikely to have their sentiment about a brand change either way if their ads appear next to …
by Joe Mandese on May 14, 2:07 PM
Half of corporate America's C-suite expects their company's operations to stabilize from the effects of the COVID-19 pandemic by the third quarter of this year. …
by Joe Mandese on May 14, 1:12 PM
The global ad economy will outpace the contraction of real GPD following the economic impact of COVID-19 through the rest of 2020, according to an …
by Joe Mandese on May 13, 4:29 PM
As cooped up as Americans have been with pandemic stay-at-home restrictions they won't be hitting the road all that quickly once the restrictions are officially …
by Joe Mandese on May 13, 2:33 PM
One of the surprising effects of the COVID-19 pandemic on the media supply chain is a sudden decline in the supply of premium video ad …
by Joe Mandese on May 13, 1:31 PM
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad …
by Joe Mandese on May 12, 4:52 PM
An analysis of current market shares in the food delivery services market indicates Uber would end up nearly half the marketplace, according to data from …