CTV Ad Impressions Plummet In Q1, Likely Due To Pandemic
- by Joe Mandese @mp_joemandese, May 13, 2020
One of the surprising effects of the COVID-19 pandemic on the media supply chain is a sudden decline in the supply of premium video ad impressions served -- especially for high-demand CTV, or connected TV -- ads.
That's the top finding of the first quarter Video Benchmarks Report from Extreme …
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