Political Ad Spending Actually Revised Upward Due To Pandemic (Ie. Less Face-to-Face Campaigning)
- by Joe Mandese @mp_joemandese, May 15, 2020
At a time when analysts
already are projecting U.S. ad spending could decline as much as 17% in 2020, one
category appears to remain buoyant: political.
Advertising Analytics has revised its previous forecast for U.S. political ad spending up 11.7% to $6.7 billion due primarily to the fact that there …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
