Political Ad Spending Actually Revised Upward Due To Pandemic (Ie. Less Face-to-Face Campaigning)

At a time when analysts already are projecting U.S. ad spending could decline as much as 17% in 2020, one category appears to remain buoyant: political.

Advertising Analytics has revised its previous forecast for U.S. political ad spending up 11.7% to $6.7 billion due primarily to the fact that there …

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