New Rules (No, Not THOSE New Rules)
- by Joe Mandese @mp_joemandese, May 20, 2020
Amsterdam-based agency We Are Pi has issued a manifesto for the "new society rules" coming out of the COVID-19 pandemic
"Relevance, sensitivity and action are key to business success," the agency says in the report, adding: "To stay in
touch with an ever changing consumer base, there are enduring nuances …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
