How The Pandemic Is Impacting Local U.S. TV Ad Spending
- by Joe Mandese @mp_joemandese, May 21, 2020
Thanks, in part, to an estimated $7.1 billion in political ad spending, the local TV advertising marketplace will experience a relatively modest erosion in 2020 ad spending, according to an updated forecast from BIA Advisory Services, adjusting for the impact of the COVID-19 pandemic.
BIA revised its 2020 local TV …
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