How The Pandemic Is Impacting Local U.S. TV Ad Spending

Thanks, in part, to an estimated $7.1 billion in political ad spending, the local TV advertising marketplace will experience a relatively modest erosion in 2020 ad spending, according to an updated forecast from BIA Advisory Services, adjusting for the impact of the COVID-19 pandemic.

BIA revised its 2020 local TV …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications