Brand Loyalty Remains Stable, Pre-/Post-Pandemic
- by Joe Mandese @mp_joemandese, May 21, 2020
Self-reported brand loyalty does not appear to have suffered so far during the COVID-19 pandemic. Data from Civic Science's ongoing tracking poll shows nearly nine-in-ten Americans have steadily said they are loyal to their favorite brand.
That continues an upward trend that began in 2019, when the annual percentage of …
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