Retailers that sell digital advertising,
including Walmart and Amazon, promise to give marketers a way to reach target audiences when they’re most ready to shop. However, marketers face a variety of challenges working with retail media
networks, according to a study by ad-tech company The Trade Desk.
The proliferation of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.