AI-Enabled Contextually Targeted Ads Improve Consumer Opinion Of Brands
- by Robert Williams , October 31, 2023
Context for advertising has a significant
effect on how consumers perceive brand messaging. Media content, whether it’s described as programming or editorial, provides important context when it's selected with artificial intelligence
technology, a study suggests.
Almost half (42%) of viewers paid more attention to an ad, learned more about the …
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