Fewer Consumers Buy Name Brands Amid Economic Doubts

The U.S. economy this year has continued to grow, defying some expectations for a slowdown as inflation erodes spending power and the Federal Reserve raises interest rates. A significant portion of consumers have changed their shopping habits amid these doubts, a survey by advertising agency Dentsu indicates.

More than half …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications