How B2B Marketers Can Prevent Research Fraud
- by Robert Williams , September 19, 2023
Business-to-business marketers can be
susceptible to making bad decisions by relying on research that’s incomplete, faulty or outright fraudulent. There are ways to avoid this predicament, such as making sure that the right people
are being asked to share their insights, and that the sample size of respondents is big …
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