Streaming Drives More Viewer Attention To Ads Than Linear TV
- by Robert Williams , September 22, 2023
Consumers have more ways than ever before to divide their attention among a variety of media channels and viewing devices such as smart TVs and mobile phones. This environment challenges marketers to better understand how consumers pay attention to advertising.
Streaming video content has a 13% higher attention index and …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
