CTV's Big 3 Growing Fast, But Not As Fast As 'All Others'

The U.S. connected TV (CTV) advertising marketplace already rivals a major network daypart and is expanding fast, according to updated projections from eMarketer.

And while ad revenues are expanding fast for CTV's "Big 3" -- Hulu, YouTube and Roku -- the dominant share and the fastest-growing segment will continue to …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications