IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible

Only 10% of advertisers and agency media planning and buying executives surveyed by the Interactive Advertising Bureau last month say their ad budgets for 2021 are firm for the entire year, while 39% say they are "ballpark" and 19% say they are flexible for the entire year.

Those are among …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications