Anyone in advertising and marketing who hasn't been asleep for the past decade has to know what a LUMAscape is -- the cleverly delineated flowcharts mapping, and categorizing the players in key digital media "ecosystems" -- created by the team at Luma Partners. They have inspired countless others to do the same within their areas of media expertise, and now, courtesy of Magellan AI, there's a "Podscape" doing the same to organize the burgeoning marketplace of podcasting.
GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in its just-released year-end forecast. GroupM now projects the U.S. ad economy will contract only 3.9% -- about half the 7.6% decline it projected when it published its mid-year outlook in June. For 2021, the U.S. ad economy is now projected to expand 6.2% vs. a previously forecasted decline of 1.7%.