GroupM Shaves 2020 U.S. Ad Decline In Half, Revises 2021 Into Positive Territory

GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in its just-released year-end forecast.

GroupM now projects the U.S. ad economy will contract only 3.9% -- about half the 7.6% decline it projected when it …

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