TikTok Users Show Strong Response To Advertising

In the past few years, TikTok has become one of the popular social media apps in the United States, though its ownership by a Chinese technology company has invited scrutiny from lawmakers and cybersecurity professionals. Its popularity also has inspired rivals, including Google’s YouTube and Meta Platforms’ Facebook and Instagram …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications