Forrester: Marketing Tech Spending To Exceed $122 Billion By 2022
- by Joe Mandese @mp_joemandese, April 25, 2018
Marketers will invest more than $122 billion in marketing technology expenditures by the year 2022, according to estimates released by Forrester Research. That’s an increase of 27% from the $96.3 billion Forrester estimates they will spend this year, including outlays on both technology and data/analytics.
According to the report, the …
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