by Joe Mandese on Apr 23, 3:49 PM
After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding companies, …
by Joe Mandese on Apr 23, 3:07 PM
One in seven tech industry workers said they deleted their Facebook accounts in the aftermath of news of the Cambridge Analytica massive breach of users' …
by Anudit Vikram on Apr 20, 11:00 AM
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as …
by Joe Mandese on Apr 20, 10:52 AM
With one of the world's most valuable market research assets speculated to go into play -- WPP's Kantar unit -- it's worth taking a look …
by Joe Mandese on Apr 20, 8:52 AM
As noted in Publicis' earnings report Thursday, the holding company has had a fabulous quarter, not the least of which has been an exceptional new …
by Joe Mandese on Apr 19, 6:25 PM
In the wake of revelations about the spread of disinformation via digital media, most Americans would still rather see tech companies self-regulating the process than …
by Joe Mandese on Apr 19, 5:46 PM
A surge in demand for digital "print-originated" advertising will offset declines in "legacy print" -- the kind published in actual print -- by 2021, according …
by Joe Mandese on Apr 18, 11:21 AM
The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, according to a report released today by Pixalate. The bad news …
by Joe Mandese on Apr 18, 9:33 AM
In a report on the rapid innovation and evolution of the digital out-of-home ad industry, the equities research team at securities firm Liberum makes a …
by Joe Mandese on Apr 17, 12:45 PM
Even the MRC has acknowledged that current standards likely are not sufficient, and said it is considering moving to a "100% viewable" standard last month. …
