Has 'Print' Media's Ad Spending Decline Bottomed Out?

A protracted erosion in “print” media ad spending may be bottoming out, thanks in large part to the growth of digital. According to a new forecast released by Jack Myers TomorrowToday, a surge in demand for digital “print-originated” advertising will offset declines in “legacy print” -- the kind published in actual print -- by 2021.

That digital will become print’s savior is a little more than ironic, since it was the explosion of content available via digital media that originally set analogue media-- especially print-- on a downward trend in terms of advertising demand.

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