by Joe Mandese on Apr 17, 11:07 AM
Nearly a third of digital experts predict the internet will do more harm than good over the next decade, in terms of its impact on …
by Joe Mandese on Apr 17, 9:03 AM
Major marketers and agencies are not confident with independent sources of measurement for mobile advertising, although they feel compelled to increase their budgets for the …
by Joe Mandese on Apr 16, 7:01 PM
Once the mainstay of Madison Avenue, the so-called "agency of record" model is now the minority of account structures, according to a survey of CMOs …
by Joe Mandese on Apr 16, 2:57 PM
How much could Facebook charge users for a paid subscription version without any ads? According to a roundup of Wall Street analysts, not that much. …
by Joe Mandese on Apr 16, 2:28 PM
The equities research team at BMO Capital Markets has discontinued its coverage of Publicis Groupe's stock. Analyst Daniel Salmon said the decision is due to …
by Joe Mandese on Apr 16, 2:06 PM
The commercial load in the average national TV hour rose to 11.2 minutes in March -- an increase of 3.9% from 10.8 minutes in March …
by Joe Mandese on Apr 13, 1:26 PM
The good news is that "being accurate" still is the most important criteria among the world's top journalists. The bad news is that a majority …
by Joe Mandese on Apr 13, 9:18 AM
Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "content marketing" has grown into a $16 billion global industry. In the U.S., consumer …
by Joe Mandese on Apr 12, 10:36 AM
Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not impacted in demand from advertisers, according to an analysis of its Q1 ad …
by Joe Mandese on Apr 12, 8:10 AM
comScore's new OTT Intelligence Report, published early this morning by UBS, shows Netflix has a 75% penetration of U.S. OTT households, followed by YouTube (50% …
