The good news is that “being accurate” still is the most important criteria among the world’s top journalists. The bad news is that a majority of them believe “fake news is still a big deal.”
Those are among the top findings of “The State of the Media,” a report that will be released by Cision on April 24.
The highlights come from a a study of nearly 1,500 journalists at a time when journalism seems to be under fire.
Another fact being teased by Cision’s PR team, meanwhile, raises questions about the substance of some of their sourcing: 44% said the press release is their “most trustworthy source of brand-related information.”
Here are the stats on the other two findings:
· Being accurate is more important than being first: 78% of respondents said that being 100% accurate is their top priority.· Fake news is still a big deal: 56% or respondents said that fake news is making readers more skeptical than ever about what they read and see.