by Joe Mandese on Apr 11, 10:28 AM
Facebook's share of consumer time continues to erode, according to a Pivotal Research Group analysis of Nielsen data that shows "ongoing growth in digital consumption …
by Joe Mandese on Apr 11, 10:06 AM
Half of U.S. ad agencies are involved in a pitch at least 10 times per year, according to a survey released this morning by Provoke …
by Joe Mandese on Apr 11, 8:56 AM
The medium of choice for native advertising increasingly is social media networks, not conventional content publishers. According to eMarketer's just-released updated estimates, 73.5% of native …
by Joe Mandese on Apr 10, 4:48 PM
Following a report by Ars Technica that Facebook scrapes data from calls and texts of some Android users, anonymous tech industry worker social-sharing app Blind …
by Joe Mandese on Apr 10, 12:13 PM
The U.S. market for promotional products -- tchotchkes used by marketers to promote their brand or reward consumers for using it -- grew 9.31% to …
by Joe Mandese on Apr 9, 10:06 AM
Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this morning …
by Joe Mandese on Apr 6, 3:26 PM
Most organizations "waste" at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of …
by Joe Mandese on Apr 6, 3:10 PM
ESPN's coverage of the opening Thursday round of the 2018 Masters Tournament delivered nearly 3 million viewers, an increase of 40% from its coverage of …
by Joe Mandese on Apr 5, 12:13 PM
Ingraham's "positive" sentiment declined from 53% of her overall consumer perception the week before her tweet to 33% in the week following it, according to …
by Joe Mandese on Apr 5, 12:13 PM
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, …