by Joe Mandese on Apr 5, 9:54 AM
Nielsen continues to diversify its portfolio of audience measurement products beyond its core "currency" ratings, including a new one being unveiled Thursday that enables users …
by Joe Mandese on Apr 5, 8:28 AM
The turmoil in the C-suite of WPP could put one of the world's best research and data organizations -- Kantar -- into play, according to …
by Joe Mandese on Apr 4, 3:02 PM
Who is handling influencer marketing? Interestingly, it is coming from a mix of internal teams, outside agencies and platforms or consultancies specializing in influencer marketing.
by Joe Mandese on Apr 4, 1:07 PM
Traditional mainstream media -- including TV news outlets and major newspapers -- are losing the credibility war, as one out of three Americans believe they …
by Joe Mandese on Apr 3, 9:18 AM
The "buzz" surrounding brands involved in the Parkland student-led boycott of Fox News personality Laura Ingraham has been a net positive for the ones that …
by Joe Mandese on Apr 3, 8:47 AM
Three out of four national marketers are actively utilizing "influencer marketing," according to a survey of "client-side marketers" released Tuesday by the Association of National …
by Joe Mandese on Apr 2, 9:10 AM
Hope you've been enjoying your free "Research Intelligencer" trial. We've been enjoying publishing it. As you can probably tell by now, our main focus is …
by Joe Mandese on Apr 2, 9:05 AM
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison Avenue pays American consumers via ad-supported media. Today we're following up with a …
by Leo Kivijarv on Apr 2, 9:05 AM
Recently, "Research Intelligencer" approached PQ Media with the following question: How much of total consumer media usage is spent solely with advertising? This is a …
by Joe Mandese on Apr 2, 9:03 AM
The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people …
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