Who Influences The Influencers?
- by Joe Mandese @mp_joemandese, April 4, 2018
On Tuesday we reported on findings of the Association of National Advertisers’ just-released “Influencer Marketing” study, which shows that the practice has gained critical mass with the majority of major national marketers, and is growing rapidly.
While budgets are still small, influencer marketing appears to be becoming a strategic part …
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