Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
- by Joe Mandese @mp_joemandese, April 3, 2018
Three out of four national marketers are actively utilizing “influencer marketing,” according to a survey of 158 “client-side marketers,” released this morning by the Association of National Advertisers. Nearly half (43%) of them expect to boost their influencer marketing spending over the next 12 months.
Among those who said …
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