Nielsen Unveils Real-Time Audience Visualization Tool: Leverages ACR For Minute-By-Minute TV Ratings


Nielsen continues to diversify its portfolio of audience measurement products beyond its core “currency” ratings, including a new one being unveiled this morning that enables users to analyze local market or national TV ratings in real-time.

The new service, dubbed Nielsen Grabix, correlates minute-by-minute audience ratings from Nielsen’s conventional TV …

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4 comments about "Nielsen Unveils Real-Time Audience Visualization Tool: Leverages ACR For Minute-By-Minute TV Ratings".
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  1. Suzanne Sell from Independent, April 6, 2018 at 4:29 p.m.

    According to an old IBOPE friend, there was a time in Latin America when real-time ratings were provided. In a lot of these markets, variety shows were very popular, and show producers were actually using the minute-by-minute ratings like an old vaudeville hook: pulling performers off the stage when the rating started to fall. Hope it doesn't come to that here!

  2. Ed Papazian from Media Dynamics Inc, April 7, 2018 at 4:44 p.m.

    I recall when I just got into this business being told how newspapers in certain cities used to monitor their city's water usage data in real time as a way to show advertisers that many TV viewers weren't paying attention to their commercials. Every time a commercial appeared on the TV screen, water usage---toilets, faucets, etc.-rose perceptably.

  3. John Grono from GAP Research replied, April 9, 2018 at 8:38 p.m.

    True story Suzanne.

    I think you will also find that part of the 'incentivisation' to be on their panel would be free household items such as clocks emblazoned with a certain TV station's logo.

  4. John Grono from GAP Research replied, April 9, 2018 at 8:46 p.m.

    I've heard that story as well Ed.   Now, not to be disparaging Ed, but I suspect that wasn't in the on-line/internet era.

    I just wonder when did cities start recording and releasing minute-by-minute water consumption?   I've seen hourly data, but not minute-by-minute data but that was on a metered premises basis.

    So I think that wonderful story may be apocryphal.   Does anyone know for sure?   I'd love to know.

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