For Most Agencies, Pitch Mode Is Constant, Stressful Too



For most agencies, every day is a pitchapalooza. According to findings of a survey released this morning by review consultant ProvokeInsights, half of U.S. ad agencies are involved in a pitch at least 10 times per year.

The findings, based on an survey of ad executives conducted online early this year, found that 21% of agencies pitch 25 or more times per year.

Not surprisingly, the process takes its toll on agency talent, with the level of stress reported by agency executives doubling during pitch periods versus their average working day.

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