Ad Prices Soar As Demand Outpaces Facebook Supply
- by Joe Mandese @mp_joemandese, April 26, 2018
The headline in Facebook’s first-quarter earning results continues to be its surging ad demand -- which despite consumer and regulatory concerns about its use of data expanded unabated, jumping a whopping 50% year-over-year.
The subhead is that much of that expansion is coming not just from increasing supply, but from …
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