Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports.

About half of Americans now say the U.S. government should take steps to restrict false information online.

As they do every year in mid-May, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes …

Broadband is the backbone of Comcast's earnings, but it is now being squeezed by aggressive fiber overbuilding from rivals.

Teens are also showing growing trust in recommendations from doctors, scientists, and licensed aestheticians.

Brands that meet Gen Z consumers with humility, support their goals and offer real solutions for real lives are better poised for success.

Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the bank says.

Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers.

As transatlantic trade tensions heat up, Netflix may be caught in the crossfire. The streaming giant could face new headwinds in …