People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
CTV is considered more necessary than social video and national broadcast TV for video advertising.
The social video app helped sports-related content to expand its global distribution.
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.