• What Do The World's Biggest Advertisers Obsess On: Growth, Growth And More Growth
    "Growth," and derivative words like "grew" and/or "growing," are the top words used by the management of the world's leading publicly traded advertisers when talking to financial analysts during their earnings calls, according to an analysis of transcripts of calls with 35 companies spending more than $1.5 billion on advertising each annually.
  • ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
    Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according to just-released findings of a new study from the Association of National Advertisers. The report, "Media Agency Compensation Practices," is based on a survey of 86 ANA members conducted in April by JLB + Partners.
  • Isobar Playbook: 2020 Will Be Year 'XR' Explodes
    "We believe 2020 will be the year that XR explodes into the public consciousness," Isobar's just-published "XR Playbook" asserts, even as it goes on to tick off a significant number of technological and consumer adoption impediments that so far have impeded it.
  • Bernie Sanders Most Influential Pol In Terms Of Brand Boycotts, Kevin McCarthy Least
    In terms of potential brand boycotts, Senator Bernie Sanders curries more influence than any other leading U.S. politician, according to findings of a new Morning Consult poll. The poll found 26% would "definitely" or "might" boycott a company's products or services if Sanders called for one. House Minority Leader Kevin McCarthy is deemed the least influential, with only 9% of American adults saying they would definitely or might boycott a company's products or services if he called for one.
  • Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
    The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an in-depth extended reality industry report. The study, "Industry Insights Report 2019-2020," just published by extended reality industry promoter and conference organizer VRX, found that the "lack of content" was a close No. 2 barrier for most consumers, followed by the current size and design of headsets, the lack of consumer awareness, usability, and "motion sickness."
  • TiVo: Number Of OTT Services Used Soars To 7.2
    While many U.S. households are sticking with traditional cable or satellite packages, they are increasingly being supplemented by a variety of OTT services, including both SVOD (subscription video-on-demand) and AVOD (ad-based video-on-demand) services, including Netflix, HBO NOW, Amazon Prime Video and Hulu, with newbies like Disney+, Apple, WarnerMedia and even DC Universe entering the market. Add free video streaming services like YouTube, Facebook and Snapchat to the mix and the number of OTT options used by the typical household is growing each year. According to TiVo's just-released Q2 2019 Video Trends Report, the average number of services used grew 14% ...
  • TV Fan Engagement Soars On Instagram, Crashes On Facebook
    The volume of TV fans across social media platforms has begun trickling up following a pronounced erosion, thanks in large part to greater engagement on Instagram and YouTube. Conversely, fan engagement on TV pages on both Facebook and Twitter has plummeted, according to findings of the second quarter 2019 report from social media tracking experts ListenFirst.
  • Amazon, Google Remain Top 'Loyalty' Brands, Apple Plummets
    Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking study. Google also retained its second place position, but after that most of the top loyalty brands have been reordered, with Samsung moving to No. 3 from No. 6 last year, displacing Apple's iPhone, which fell to No. 8.
  • Nielsen: Streamers Now Spend Nearly An Hour Daily With Nonlinear Content On Their TVs
    The average U.S. adult streamer now spends just under one hour (57 minutes) streaming non-linear content to their TVs each day, according to findings published in Nielsen's "Streaming: Friend or Foe to Local Markets." That's significantly less time than streamers spend with linear TV: two hours 42 minutes.
  • Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. Homes
    More than two-thirds of U.S. households currently are enabled to stream video content either via an internet-connected device or a smart TV, which is 13 times the penetration of just two years ago, according to estimates published as part of Nielsen's just-released "Local Watch Report: TV Streaming Across Our Cities."
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