Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less …

Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.

Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.

Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain …

Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work.

Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming services …

An AARP survey found that many Black Americans would like to see more intergenerational stories, and greater representation of people ages 50 or older.

Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullying, poor sleep and unhealthy alcohol consumption.

Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue.