Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the bank says.

Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers.

As transatlantic trade tensions heat up, Netflix may be caught in the crossfire. The streaming giant could face new headwinds in …

Cable and subscription-based streaming platforms function as "required utilities" for most U.S. households.

Recent client losses - including Volvo - and ongoing macro uncertainty weigh on WPP's results.

If spun off as a standalone business, YouTube could be valued between $475 billion and $550 billion.

Many people use email daily, with just 6% taking a break only while on vacation.

With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms.

Only 36% of marketers and just 26% of creative agency workers say they feel proud of the creative work they produce.