by Robert Williams on Apr 9, 10:43 AM
Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.
by Robert Williams on Apr 8, 11:07 AM
The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the bank says.
by Robert Williams on Apr 7, 1:19 PM
Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers.
by Robert Williams on Apr 4, 9:00 AM
As transatlantic trade tensions heat up, Netflix may be caught in the crossfire. The streaming giant could face new headwinds in …
by Robert Williams on Apr 3, 12:30 PM
Cable and subscription-based streaming platforms function as "required utilities" for most U.S. households.
by Robert Williams on Apr 2, 7:03 AM
Recent client losses - including Volvo - and ongoing macro uncertainty weigh on WPP's results.
by Robert Williams on Apr 1, 3:39 PM
If spun off as a standalone business, YouTube could be valued between $475 billion and $550 billion.
by Robert Williams on Mar 31, 7:53 AM
Many people use email daily, with just 6% taking a break only while on vacation.
by Robert Williams on Mar 28, 1:54 PM
With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms.
by Robert Williams on Mar 27, 2:54 PM
Only 36% of marketers and just 26% of creative agency workers say they feel proud of the creative work they produce.