• Net Differences In Time Spent Vs. Ad Spending Across Media
    It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share …
  • The Emmy Awards: Broadcast Networks Promote HBO And Streaming
    The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the …
  • 10 Really Good Streaming Shows You May Have Missed
    The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) …
  • Does The Media Industry Really Want More Accurate Ratings?
    The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of …
  • Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
    Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," …
  • Time Spent With Agency RFPs Essentially Unchanged
    The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of …
  • Report Reveals Frequency, Resources Needed To Support Marketing APIs
    Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok …
  • Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
    Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers …
  • A Brief History Of Superheroes On TV: Broadening, Diversifying Appeal
    Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can …
  • Plurality: Megan Rapinoe Protest Against Subway Justified, Chain Should Drop Her
    Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new …
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