by Steve Sternberg on Mar 13, 10:41 AM
Of all the award shows on television, the Academy Awards is the most boring. It shouldn't be and doesn't have to be. But there has …
by Robert Williams on Mar 10, 4:17 PM
Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
by Robert Williams on Mar 9, 3:34 PM
The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
by Robert Williams on Mar 8, 2:33 PM
Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time.
by Steve Sternberg on Mar 8, 2:30 PM
There are several top-notch original streaming series featuring spies, whether they be current or former CIA operatives, British MI-5 agents, or members of other international …
by Robert Williams on Mar 7, 3:15 PM
Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
by Robert Williams on Mar 6, 3:54 PM
But retailers and brands are seeking to strengthen relationships with viewers by livestreaming on their own websites.
by Robert Williams on Mar 3, 3:12 PM
The best way to grab the attention of consumers is to post one to two items a day on a social media site.
by Robert Williams on Mar 2, 4:07 PM
Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot.
by Robert Williams on Mar 1, 4:15 PM
More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.