Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% more caffeine and what the company called a "bold kick of cherry."

For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.

Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic.

Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that …

While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools.

More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising.

Marketers may rate themselves as highly mature, but their most common technical challenge is data quality.

College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.

Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the …

The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.