by Robert Williams on Nov 19, 1:58 PM
Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.
by Steve Sternberg on Nov 15, 8:00 AM
In this week's edition, I review HBO's "Industry" (good), Apple TV's "Slow Horses" (good), And FX's "The Old Man" (also good).
by Robert Williams on Nov 15, 8:00 AM
Anime has a foothold on American screens, with 47% of the population tuning in at least monthly.
by Robert Williams on Nov 14, 9:00 AM
However, linear TV ads are more likely to be seen as intrusive or annoying.
by Robert Williams on Nov 13, 9:00 AM
Docuseries are effective at introducing women audiences to a sport and its personalities.
by Robert Williams on Nov 12, 9:00 AM
Adding CTV to a mobile-video campaign helped to lift aided recall by an average of 16 points.
by Robert Williams on Nov 11, 9:00 AM
Brands can participate in these cultural moments, but they must be mindful of not being too intrusive.
by Robert Williams on Nov 9, 9:00 AM
Despite the preference in long-form content, there is an opportunity for brands to participate in a multiscreen experience among different kinds of content.
by Robert Williams on Nov 8, 10:53 AM
Trump's decisive victory over Democrat Kamala Harris in the race for the White House predictably has led to mixed reactions.
by Robert Williams on Nov 7, 1:38 PM
The strong brands of tomorrow are "unafraid to mix things up and are often the first in their category to experiment with innovative."