While it's no surprise that 2020 was a banner year for the CTV ad marketplace, a new year-end report from eMarketer projects it will only get better from here. The new report, "Q4 2020 Digital Video Trends," projects CTV programmatic display ad spending will expand more than half again in 2021, reaching nearly $7 billion this year, up from just $4.53 billion in 2020.
Only a fraction of top media company executives -- both B2B and B2C -- are placing their bets on advertising growth in 2021, according to findings of a new report from consultants Long Hill Media and Media Advisory Partners, which interviewed 25 C-level execs at the end of 2020 to find out what their strategic priorities are for the new year.
The good news is that the number of consumer and business related complaints filed with the Data & Marketing Commission declined by more than half, according to its just-released 2019-20 annual report. The bad news is it took a pandemic to influence that.
Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine in order to help prevent the spread of the COVID-19 pandemic, according to an interesting analysis we just received from The Q Scores Company (formerly Marketing Evaluations), which analyses the familiarity and popularity of various personalities and their propensity with American consumers.
The U.S. connected TV (CTV) advertising marketplace already rivals a major network daypart and is expanding fast, according to updated projections from eMarketer. And while ad revenues are expanding fast for CTV's "Big 3" -- Hulu, YouTube and Roku -- the dominant share and the fastest-growing segment will continue to be all others.
Parler, the extreme right-wing micro-blogging app that surged in the days leading up to and following the election, already appears to be wearing out, according to a new report from Embee Mobile, which has been tracking the composition and usage of its user base via its proprietary panel of metered mobile users.
For all of Madison Avenue's focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is a powerful reminder that the vast majority of retail sales still happen in a physical retail location, not online.
Only 10% of advertisers and agency media planning and buying executives surveyed by the IAB last month say their ad budgets for 2021 are firm for the entire year, while 39% say they are "ballpark" and 19% say they are flexible for the entire year. Those are among the findings of interviews the IAB conducted with advertisers and agencies as part of a 2021 Marketplace Outlook report, released today.
I've been analyzing television research and programming for more than 30 years, and have always prided myself on being able to keep on top of the ever-changing video landscape. In the era of Peak TV+, however, it takes longer and longer to become aware of new linear TV series, much less the wide array of original scripted streaming content. It's simply not possible to know what's available without exploring each service every month (or week). There are no fall or mid-seasons. Every time I start searching for something new to watch on Netflix, for example, there are several new series …
By 2025, digital media will account for 70% of all ad spending worldwide, according to a new long-range projection released as part of Magna's just-published year-end 2020 forecast. That's up from only 59% this year, and 43% just three years ago.