by Rob Williams on May 12, 12:44 PM
People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
by Rob Williams on May 11, 4:05 PM
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
by Rob Williams on May 10, 2:17 PM
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
by Rob Williams on May 9, 3:11 PM
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
by Rob Williams on May 6, 4:34 PM
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
by Rob Williams on May 5, 5:04 PM
CTV is considered more necessary than social video and national broadcast TV for video advertising.
by Rob Williams on May 4, 2:00 PM
The social video app helped sports-related content to expand its global distribution.
by Rob Williams on May 3, 2:00 PM
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
by Rob Williams on May 2, 2:00 PM
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
by Rob Williams on Apr 29, 2:48 PM
Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.