CTV is on a clear growth path, but the advertising infrastructure hasn't caught up yet, according to a report by ID5 Technology.

Marketers are depending on AI to free up their time for more strategic, high-value work.

Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.

Half of advertising and media professionals surveyed expect to achieve full-scale AI integration by 2026.

Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.

Director-level professionals were the most active content consumers across all industries.

Travelers, particularly those swayed by social content, are turning loyalty programs into a strategic game.

When it comes to media effectiveness, multiscreen TV stands out.

The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024.

Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced.