While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream.

Local dealer marketing, retail media and digital tools that connect online discovery to offline engagement are essential to driving visits to dealer lots.

Airlines and other travel companies collect detailed first-party data tied to customer preferences, destinations and spending behavior over long decision cycles, offering advertisers insight beyond …

The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partner for global, consolidated mandates, particularly as advertisers …

Population growth is no longer concentrated solely in mega-Sunbelt markets, while outbound states still retain high-value, younger consumers entering key spending years.

Gen Z once again leads all generations in resolution-making, reinforcing its role as a bellwether audience for emerging consumer trends.

AI tools are quickly becoming embedded in how Americans research and discover products.

Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the emerging Gen Beta.

The data favor media channels aligned with at-home and social behaviors: streaming video, retail media networks, social platforms and digital commerce environments.

One of the clearest signals from the data is mounting financial strain amid a compressed but highly actionable moment for advertisers.