by Robert Williams on Apr 18, 7:52 AM
Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
by Robert Williams on Apr 17, 6:19 PM
Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
by Robert Williams on Apr 16, 2:02 PM
Larger companies have been better equipped to harness their advantages in first-party data and technology.
by Robert Williams on Apr 15, 7:25 PM
Amid this crowded landscape, metadata about the programming have become more significant.
by Robert Williams on Apr 12, 2:30 PM
Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
by Robert Williams on Apr 11, 3:29 PM
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video platforms.
by Robert Williams on Apr 10, 3:46 PM
The portion of U.S. households that own a smart TV grew from 70% in 2021 to 79% this year.
by Steve Sternberg on Apr 9, 3:18 PM
In this week's edition, I provide a brief history of why there's no good research on the subject.
by Robert Williams on Apr 9, 2:51 PM
About a third of U.S. teens say Instagram is their favorite social media app, nearing TikTok in popularity.
by Robert Williams on Apr 8, 4:04 PM
Loss of data associated with automated campaigns such as Google's PMax was a common complaint among advertisers.