Some consumers will cut back on dining out and buying fireworks because of higher prices.
Influencers with less than 10,000 followers have seen the most growth in paid collaborations with brands.
Two-thirds of consumers said they expect the rate of inflation to increase in the next year, while only 14% anticipate making more money.
Consumers born after 2010 tend to spend the most time gaming for entertainment.
This is the new Golden Age of television. There are more high quality television series on more different platforms than ever before. Ten years ago, …
The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
Brands quadruple their ad spending on Amazon as shoppers hunt for deals.
BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026.
Amid the changes in media and technology, marketing executives are looking to expand their production or sponsorship of original content.