The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.

Many marketers report saving nearly five hours a week through AI, though they also haven't receiving any formal training.

Brands that want to offer AI for families must build trust, respect screen fatigue and make technology relevant and easy to use.

Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week.

Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.

Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.

Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.

Many adults say protecting both teens and aging parents online adds to daily pressure.

About three quarters of consumers prefer AI tools when they resolve issues faster than humans.

Most advertisers use MMM in combination with other methods like attribution modeling and experiments.