Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data.

Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree.

Distinctive brand assets now deliver significantly more impact than star appearances alone, with updated modeling showing these assets generating more than double the effectiveness of …

Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to generate …

Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.

Because prospective investors under-index on financial news sites, advertisers may need to rethink where investment messaging appears.

The findings sharpen the brief at a moment when sports remain one of the last scaled, live audiences. The data shows that attention is not …

Lower-funnel marketing is frequently focused on confirming decisions rather than creating them.

Much of the momentum in influencer marketing depends on a single assumption: that humans, not machines, remain the primary shoppers.

Lower-priced retail segments delivered the strongest growth last year, with consumers gravitating toward general merchandise, gift stores, novelty retailers and secondhand goods.