Fragmented sports media is creating headaches for fans and opportunities for advertisers.

Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in …

Public conversations about gender equality have intensified again after dipping in 2023, and many women are absorbing a stream of troubling headlines along with everyday …

Traditional web search still leads the pack with 44% of survey respondents relying on it most, but AI chatbots have already captured 34% of search …

Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.

Optimism about the future is steady for young women. Young men are less upbeat.

Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.

More than a third of U.S. adults say they have boycotted a brand for social reasons.

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.