Jones Elevated To Global CEO Of VML's BAV Group

Brand consultancy BAV Group, part of WPP’s agency network VML has elevated Laura Jones to Global CEO. The role has been vacant for several years.  

Jones is a ten-year veteran of the company and was most recently Chief Strategy Officer and is credited with playing a key role in evolving the firm’s commercial operations, optimizing revenue models, and enhancing its data-driven consulting capabilities.  

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Last year, when she was effectively leading the firm, revenues were up 11%.  

Prior to joining BAV Group, Jones held senior roles at Omnicom and Interpublic. She’s a winner of the Adverting Research Foundation’s David Ogilvy Award which recognizes research contributions to advertising success.  

 

 

 

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