Brand consultancy BAV Group, part of WPP’s agency network VML has elevated Laura Jones to Global CEO. The role has been vacant for several years.  

Jones is a ten-year veteran of the company and was most recently Chief Strategy Officer and is credited with playing a key role in evolving the firm’s commercial operations, optimizing revenue models, and enhancing its data-driven consulting capabilities.  

Last year, when she was effectively leading the firm, revenues were up 11%.  

Prior to joining BAV Group, Jones held senior roles at Omnicom and Interpublic. She’s a winner of the Adverting Research Foundation’s David Ogilvy Award which recognizes research contributions to advertising success.