WPP’s VML has reorganized its design efforts under a unit called Brand Design at VML which aggregates the agency’s capabilities in design positioning, visual and verbal identity systems, and brand governance. Leading the North America group will be Robb Smigielski, Chief Design Officer for North America.   

Design clients at the agency include Fortune 50 brands such as Intel and Dell, as well as start-ups. The studio’s work spans a wide range of industries from healthcare and technology to entertainment, travel, and lifestyle.  

Recent new client engagements include Spirit Airlines, Krispy Kreme, and Ionna. Over the last four years, the North American team has grown to 80+ designers and creatives, and operates from agency hubs in Kansas City, New York, Denver, Chicago, and Miami.   

Capabilities also extend to highly specialized areas likebranded typeface design,brand architecture, and trademarkable brand naming.   

“Brand Design at VML is one of the fastest growing creative areas” at the agency, said DebbiVandeven, global Chief Creative Officer. By formalizing the operation, she add, it allows us to add more scale and momentum to a key capability that has been such a big driver of VML growth.”