- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Havas Unveils Conran Design Group Network
MAD, Steve McClellan - Friday, March 22, 2024
The network includes the Conran Desgin Group, founded in 1957 and whi ...
- JBL's Pivot To Attract Young People On Roblox
Mediapsssst, Richard Whitman - Friday, March 22, 2024
Guided by social agency GoSpooky, the iconic audio products firm launched t ...
- Deloitte Digital's Secret GAI Branding Tool - Here's How I Tested It
Search & Performance Insider, Laurie Sullivan - Friday, March 22, 2024
Deloitte Digital will unveil something most companies have been hesitant to shar ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools
Mediapsssst, Richard Whitman - Thursday, March 14, 2024
More agencies are likely to follow suit as prospective clients increasingly a ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- 'The Tempe Daily News' Is Rebanded As 'The Tempe Tribune'
Publishers Daily, Ray Schultz - Wednesday, January 3, 2024
The paper has been published as 'The Tempe Daily News' since 1 ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- RV Magazine Rebrands as Wildsam
Publishers Daily, Ray Schultz - Thursday, December 28, 2023
Devoted to the open road, the magazine will offer eight print issu ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- CMO Title Dies On The Vine
Search & Performance Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Economic Strains Widen Gulf Between Brand Values, Value Brands
Research Intelligencer, Robert Williams - Monday, November 27, 2023
Convenience and cost trump values for many consumers in the United Sta ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Starcom Rebrands For The First Time In Its Two Decade-Plus History
Mediapsssst, Richard Whitman - Tuesday, October 3, 2023
The project has been more than a year in the making a ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Bloomberg Media Launches Brand Campaign Highlighting 'Context'
Publishers Daily, Ray Schultz - Tuesday, September 12, 2023
The multimedia effort was created with Wieden+Kennedy New York. ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
Mediapsssst, Richard Whitman - Friday, August 11, 2023
Denver-based creative agency Cactus has partnered with other mental health experts ...
- Code And Theory Relaunches Ritz-Carlton's Digital Presence
MAD, Steve McClellan - Thursday, August 10, 2023
The agency was tasked with creating an ultra-luxury look and feel ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...