The UK’s Kantar Media, which was divested by its owners Bain Capital and WPP in 2025, has changed its name to Fifty5Blue., Research-Live reports. “Today we step forward as Fifty5Blue
with ambition,” says Patrick Béhar, global chief executive of Kantar Media. “In a world full of noise, with no shortage of data, we believe clarity is the
real differentiator.”
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