• by Ray Schultz , Yesterday

Visitors to Dotdash Meredith in Battery Park in New York are about to see a new name in the lobby. The publisher is rebranding to People Inc. 

People, of course, is one of the media brands owned by the company. The others include Food & Wine, Travel + Leisure, Allrecipes, Better Homes & Gardens, InStyle, Verywell, Entertainment Weekly, and Southern Living. 

"When we put Dotdash and Meredith together over three years ago, we knew our combined name wasn't the most elegant or meaningful," says Neil Vogel, CEO of People Inc. 

(The name was even more confusing when the corporate IAC was placed in front of it.) 

Vogel continues, "As our business and ambitions have grown, we realized we already had the best name for us, People. People Inc. reflects our energy and vibrancy, the promise of our incredible brands, and our distinctly human legacy."

In line with that, the People Inc. logo is an homage to the original Time Inc. wordmark, the company says. Moreover, each letterform is hand-drawn to capture the spirit and craftsmanship of the original. And the colored dot after "Inc." is a tribute to the company's place in online publishing.

"Fifty years ago, PEOPLE editor Otto Fuerbringer said it's an 'indisputable fact that what interests people most is other people,'” Vogel points out. He adds, “That is every bit as true today as it was then and holds true for every People Inc. brand."