• by Ray Schultz , Columnist, 8 hours ago

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, has been certified as a partner of the Clay.com and Instantly.ai artificial intelligence (AI) platforms, adding to its email capability. 

These certifications allow the firm to “leverage cutting-edge technology platforms that most marketing firms simply cannot access or implement effectively,” says Cynthia Hoyt, partner at Cobalt Keys,  in a statement. 

They also enable client brands to gain visibility without traditional advertising spend.

CobaltKeys combines AI technologies with the strategic email marketing capabilities that are a cornerstone of its service offerings.

By adding AI technology, the company is able to optimize each client transaction for relevance and impact, it says. 

It can also analyze clients’ online presence and identify competitive gaps. These data-driven approaches can help firms build brand visibility through targeted outreach without costly campaigns, the company asserts.

Cobalt Keys’ methodology is built on six service areas: AI solutions, email marketing, brand exposure, organic traffic generation, media coverage, and content marketing. 

Clay.com provides AI for enrichment, intent signals and automated go-to-market workflows, the firm says on its site. Instantly.ai says it helps client find leads and scale email primary inboxes.

"Our dual certification with Clay.com and Instantly.ai represents a significant advancement in how we serve our clients," Hoyt says.