- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Twilio CEO Buys Additional Shares Of Stock
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
Jeff Lawson bought shares worth around $10 million, and the company's sto ...
- Flamme Relationship App Rebrands With New 'Ask Me Anything' AI Feature
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
On Valentine's Day, Flamme introduced an AI-powered tool that invites people ...
- Sendinblue Acquires Captain Wallet, Mobile Wallet Marketing Startup
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
"For many big brands, the wallet has become a preferred communication chann ...
- Mother Looks to Stefanowicz To Help Redefine Mission
MAD, Fern Siegel - Friday, January 27, 2023
Stefanowicz is a longtime agency vet, holding posts at TBWA\Chiat\Day, TBWA Worldwid ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Follow The Emails: Who Sent The Most In A 7-Month Period
Email Insider, Ray Schultz - Wednesday, January 25, 2023
Nordstrom was first in volume among retailers, with Fashion Nova second, EmailTooltest ...
- Media All Star: Michael Gullaksen
MediaPost All Stars, Laurie Sullivan - Sunday, January 8, 2023
An agency’s success begins at the top. A positive culture supports chan ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- Email Platform GetResponse Acquires Recostream
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
GetResponse, a Poland-based provider of email marketing and marketing automation software, h ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Proven-Performance Approach Drives Upward Progress of Video RoAS
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Building and executing campaigns rooted in proven results can present limitations ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A Downturn
Email Insider, Ray Schultz - Thursday, November 10, 2022
Few marketers would reduce their email budgets in an economic downturn ...
- TikTok Is The Real Star Of 'Lopez Vs. Lopez' On NBC
TVBlog, Adam Buckman - Thursday, November 3, 2022
In the new NBC sitcom "Lopez Vs. Lopez," TikTok is a co-st ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Judge Throws Out Lawsuit Against TikTok Over 'Blackout Challenge' Fatality
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Siding with social platform TikTok, a judge has dismissed a lawsuit again ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of America
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Moore offers digital and analog services, personalization and data processing. ...
- Court Bars Texas From Enforcing 'Censorship' Law -- For Now
Digital News Daily, Wendy Davis - Wednesday, October 12, 2022
A federal appellate court on Wednesday stayed a ruling that would ha ...
- Klaviyo And Wix.com Integrate To Drive Personalization
Email Marketing Daily, Ray Schultz - Thursday, October 6, 2022
Klaviyo has formed an integration with Wix.com, an SaaS platform for managi ...
- Texas Social Media Law Reinstated By Appeals Court
Digital News Daily, Wendy Davis - Sunday, September 18, 2022
A federal appellate panel has reinstated a Texas law that prohibits b ...
- Tracy-Locke Appoints Munk Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 14, 2022
Munk joins from WPP's VMLY&R Commerce, where he led the innovation a ...
- White House Backs New Privacy Laws, Section 230 Overhaul
Digital News Daily, Wendy Davis - Thursday, September 8, 2022
The White House on Thursday called for a host of new technolo ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Summer Rerun: LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, August 19, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Hearst Improves Its Internal Communications With TalkMeUp
Publishers Daily, Ray Schultz - Sunday, July 31, 2022
Publisher has used video practice and coaching platform in its emerging leade ...
- How Three Retailers Navigate Email Marketing
Around the Net in Email, Ray Schultz - Friday, July 22, 2022
Email remains a widely used form of digital communication — as lo ...