Commentary

Can You Hear Her Now? How This Verizon Exec Is Dialing Into Success

Verizon's Sarah Baker on the two gigs she loves, embracing chaos, and keeping things real.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

To all the working moms out there—have you cracked the code on work/life balance? No? You’re not alone. Verizon’s Sarah Baker gets real about the myth of balance—because, let’s be honest, it doesn’t actually exist. As director of marketing strategy, she knows firsthand the chaos of juggling career and motherhood and has stopped trying to map out the perfect plan. In this episode of Brand Insider: BTS, Sarah shares how she’s learned to embrace unpredictability, focusing on showing up with intention rather than chasing an impossible ideal. We also talk about how agency life built her grit, the power of active listening for career growth, and why sometimes the most impactful thing you can do for someone is simply believe in them. Watch the full conversation in the video above!

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