- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Nylas Debuts Gen AI-Powered Chatbot To Help Developers Leverage Large Language Models
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The new chatbot communicates in multiple languages, the company says. The go ...
- Twilio Reports Q2 Revenue Gain, Increases In Units Created In Restructuring
Email Marketing Daily, Ray Schultz - Thursday, August 10, 2023
Twilio also says it has reduced its operating loss in 2023. Earli ...
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Penn said reductions -- especially in media operations -- have reduced Stagwell ...
- Looking at Attribution Beyond Posts
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Creating impactful television campaigns that deliver on key performance indicators meaningful ...
- Publicis' MSL Taps Sparks & Honey's Grinspan For Cultural Strategy
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Hone ...
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
MediaDailyNews, Michael Farmer - Friday, May 26, 2023
If the holding company model is predicated on selling the time ...
- AI Shock And Awe: Communications Pros See Dangers And Opportunities
Email Insider, Ray Schultz - Tuesday, May 16, 2023
The biggest concern is the spread of factual errors and misinformation, ...
- Email Is Not The Only Channel Open To Attack: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 3, 2023
Companies are expanding their communications and collaboration tools, Abnormal Security reports. ...
- Off-Channel Renegades: SEC Enforces Compliance With Messaging Rules
Email Insider, Ray Schultz - Wednesday, April 12, 2023
The law firm of Faegre Drinker recommends that securities firms put writt ...
- Intermedia Offers Cross-Channel Archiving Tool
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The launch of the archiving tool allowing users to store data acro ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Twilio CEO Buys Additional Shares Of Stock
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
Jeff Lawson bought shares worth around $10 million, and the company's sto ...
- Flamme Relationship App Rebrands With New 'Ask Me Anything' AI Feature
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
On Valentine's Day, Flamme introduced an AI-powered tool that invites people ...
- Sendinblue Acquires Captain Wallet, Mobile Wallet Marketing Startup
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
"For many big brands, the wallet has become a preferred communication chann ...
- Mother Looks to Stefanowicz To Help Redefine Mission
MAD, Fern Siegel - Friday, January 27, 2023
Stefanowicz is a longtime agency vet, holding posts at TBWA\Chiat\Day, TBWA Worldwid ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Follow The Emails: Who Sent The Most In A 7-Month Period
Email Insider, Ray Schultz - Wednesday, January 25, 2023
Nordstrom was first in volume among retailers, with Fashion Nova second, EmailTooltest ...
- Media All Star: Michael Gullaksen
MediaPost All Stars, Laurie Sullivan - Sunday, January 8, 2023
An agency’s success begins at the top. A positive culture supports chan ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- Email Platform GetResponse Acquires Recostream
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
GetResponse, a Poland-based provider of email marketing and marketing automation software, h ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Proven-Performance Approach Drives Upward Progress of Video RoAS
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Building and executing campaigns rooted in proven results can present limitations ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A Downturn
Email Insider, Ray Schultz - Thursday, November 10, 2022
Few marketers would reduce their email budgets in an economic downturn ...
- TikTok Is The Real Star Of 'Lopez Vs. Lopez' On NBC
TVBlog, Adam Buckman - Thursday, November 3, 2022
In the new NBC sitcom "Lopez Vs. Lopez," TikTok is a co-st ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Judge Throws Out Lawsuit Against TikTok Over 'Blackout Challenge' Fatality
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Siding with social platform TikTok, a judge has dismissed a lawsuit again ...