- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Summer Rerun: LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, August 19, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Hearst Improves Its Internal Communications With TalkMeUp
Publishers Daily, Ray Schultz - Sunday, July 31, 2022
Publisher has used video practice and coaching platform in its emerging leade ...
- How Three Retailers Navigate Email Marketing
Around the Net in Email, Ray Schultz - Friday, July 22, 2022
Email remains a widely used form of digital communication — as lo ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Google Urges Supreme Court To Reject Case Over ISIS Videos
Digital News Daily, Wendy Davis - Wednesday, July 6, 2022
Google is urging the Supreme Court to leave in place an appea ...
- Acoustic Debuts No-Code Hyper-Personalization Platform
Email Marketing Daily, Ray Schultz - Wednesday, July 6, 2022
Multichannel Composer helps firms create email, SMS and MMS communications, the fi ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- Vercom Completes MailerLite Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The Polish firm expands its presence in the global Communications Platform ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- Colleges To Invest In Websites, Social And Email In Next Few Years: Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email remains effective, but SMS may be challenging it, Mongoose reports. ...
- ClickReady Streamlines Email Address
Email Marketing Daily, Ray Schultz - Friday, May 20, 2022
The change to @clickready.com will give the firm a more professional a ...
- LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, May 13, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Mattio Communications Launches White Oak To Expand CPG Reach
MAD, Fern Siegel - Friday, April 15, 2022
Drew Tybus will lead the new agency as founder-CEO, which focuses ...
- Tech Companies Seek Dismissal Of Suits Over 'Addictive' Gambling Apps
Digital News Daily, Wendy Davis - Monday, April 11, 2022
Apple, Facebook parent Meta and Google say Section 230 of the Communicatio ...
- Google Ad Showing How App Translates Eye Movement To Run During Oscars
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 25, 2022
The spot shows how the Look to Speak app, which offers customizab ...
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
IPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
- As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
Russia is experiencing a new form of digital isolation as its citize ...
- Verizon Tries To Work Its Way Into The TV, Media Ecosystem - Again
TV Watch, Wayne Friedman - Thursday, March 10, 2022
Can Verizon do something with +play -- which it describes as ...
- Remote Control: Offsite Workers Are Fatigued By Promotional Emails
Email Insider, Ray Schultz - Thursday, February 17, 2022
Many who work in an office part or all of the ti ...
- Email Marketing And Its Many Benefits
Around the Net in Email, Ray Schultz - Wednesday, February 9, 2022
Despite the growth of social networks, email remains the top communications channe ...
- Are Long-Term Contracts Returning To The Pay TV, Communications Industries?
TV Watch, Wayne Friedman - Thursday, February 10, 2022
Future fuboTV subscribers will need to pay a three-month subscription package f ...
- Nielsen Experiences Exodus In Audience Measurement Communications Team
MediaDailyNews, Joe Mandese - Monday, February 7, 2022
Since the beginning of the new year, two members of Nielsen's te ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...